What is a Product Designer in my eyes? For me it is somebody that understands the business strategy and can design the users experience including the visual side of it. I am probably a jack of all trades. I have worked on clients such as Lloyds, Halifax, FOX, NCS, Penguin, UK Government and Camelot. With over 10 years experience in agency and in-house, I have worked on a big variety of projects, award winning social campaigns, podcasts, websites, apps and advertising campaigns.

How I work​​​​​​​
Research: Competitive Analysis, User interviewing, Gathering user and business needs, Creating personas
Ideate: Brainstorming sessions, Information Architecture, User Journey Mapping, Sketching
Prototype: Low and High Fidelity Wireframing, Storyboards, UI Design
Test: Usability testing, Presenting to stakeholders
Implement: Adding components to Design System, Creating Style guides, working with Developers, QA testing

What I like to brag about
My greatest achievement is to have founded the Kindred Creator in Residence programme, giving young creative talent, with what might be unconventional skills, the platform to use those skills in a commercial environment. Nurturing paper-crafters, illustrators, collage artists and designers we gave them the tools to take their craft to a digital world working on real clients for real pay. 
This has now resulted in me being a regular guest lecturer at Robert Gordon University. 

Want to know more?   ​​​​​​​
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