Beachcomber Tours Website Redesign | UX / UI
Beachcomber is a website specialising in luxurious holidays. While Beachcomber Tours have a presence in several locations around the world, including Dubai and the Seychelles, their main focus is Mauritius. In fact, they were the first to have a hotel on the island and they have access to the best beaches. However, their website didn’t reflect their luxury offering. It wasn’t responsive, was difficult to navigate and it was ranking poorly for SEO. All in all, they were losing clients to their competitors. Their brief: improve functionality for all users across multiple devices, and position Beachcomber Tours as the go to company when booking holidays to Mauritius. Their existing site was massive – 750 pages in total. So, I began by conducting an audit to identify where we could cut and or merge content and wrote a new sitemap which completely restructured the original set up in order to make the navigation of this mega site easier. We then built and tested a prototype of the navigation for user testing. I then oversaw the design ensuring that Beachcomber’s stunning imagery was given the space to stand out while offering a slick, clean design. http://www.beachcombertours.uk/